loyalty program
Earn points and turn these into rewards!
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Join PV Rewards
Join for free and begin earning points & rewards every time you shop.
How it Works
1
Signup
Create an account on our store
2
Earn
Earn points for shopping
3
Redeem
Redeem points for discounts
Free to join. Points never expire while you're active.
Ways to Earn
Ways to Earn
Earn points by completing these actions
Place an order
Earn cash back for every $1 spent
Sign up
25Points
Complete Your Style Profile!
25Points
Follow on Instagram
5Points
Follow on TikTok
5Points
Celebrate a birthday
30Points
Celebrate Loyalty Anniversary
50Points
Subscribe to Emails
10Points
Post a product review
15Points
Make 3 Purchases
50Points
Make 5 Purchases
100Points
Make 8 Purchases
200Points
Subscribe to Bracelet Club
50Points
VIP Tier Upgrade Points
50Points
Ways to Redeem
Redeem points for these rewards
$5 OFF Coupon
100 Points
$10 OFF Coupon
200 Points
$20 OFF Coupon
400 Points
$30 OFF Coupon
600 Points
Free Shipping Coupon
75 Points
Loyalty Tiers
Join our VIP loyalty program to unlock exclusive rewards available only to members.
| Tier perks | Member$0 - $99 | Insider$100 - $199 | Icon$200+ | |
|---|---|---|---|---|
| Points Multiplier | 1x | 1.5x | 2x | |
| Birthday Gift | 30 points | 40 points | 50 points | |
| Insider Email List | ✅ | ✅ | ✅ | |
| Points multiplier promotions | ✅ | ✅ | ✅ | |
| Early access to new arrivals | ✅ | ✅ | ✅ | |
| Early access to sales | ✅ | ✅ | ||
| Upgrade tier bonus | 50 points | 100 points | ||
| Free Shipping | ✅ |
FAQ
How do I join PV Rewards?+
Joining is easy! Just create a free account and you'll start earning points on eligible purchases, reviews, birthdays, and more.
What is PV Rewards?+
PV Rewards is Pura Vida's free rewards program. Earn points on eligible purchases, reviews, birthdays, and more, then redeem them for discounts on your favorite styles.
Is PV Rewards the same as Shore Club? What happened to my points?+
Yes! Shore Club has a new name: PV Rewards. If you were already a Shore Club member, your points and account have all carried over automatically. No action is needed.
How do I earn points?+
Earn points by creating an account, shopping, celebrating your birthday, writing reviews, and more. Check out the Ways to Earn section above for the full list. Points from eligible purchases will appear in your account once your order has been fulfilled.
How do I redeem my points?+
Log in to your account, head to the Ways to Redeem section, and choose the reward you'd like to use. Your reward can then be applied at checkout.
Do my points expire?+
Yes. Your points will expire after 12 months of no account activity. Keep earning or redeeming points to keep your account active.
What happens to my points if I return an order?+
Points earned on returned items will be removed from your account once your return has been processed.
When do I get my birthday gift?+
You'll receive your birthday gift on your birthday each year. Just be sure to add your birthday to your account at least 30 days in advance. If you add it within 30 days of your birthday, you'll receive your gift the following year.
I forgot to use my points at checkout, can I apply them retroactively? +
Unfortunately, no. Rewards must be redeemed before you complete your purchase and can't be applied to past orders.
How do Loyalty Tiers work?+
Your tier is based on how much you've spent over the past 12 months. As you spend more, you'll unlock new tiers with even more perks. Every 12 months, your tier is recalculated based on your eligible spend from the previous year.
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Gift Card Balance
Enter the code below to redeem your gift card
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Ways to earn View activity
Place an order
Earn cash back for every $1 spent
Place an order
Sign up
25 Points
Sign up
Complete Your Style Profile!
25 Points
Complete Your Style Profile!
Follow on Instagram
5 Points
Follow
Follow on TikTok
5 Points
Follow
Celebrate a birthday
30 Points
Edit Date
Celebrate Loyalty Anniversary
50 Points
Celebrate Loyalty Anniversary
Subscribe to Emails
10 Points
Subscribe
Post a product review
15 Points
Post a product review
Make 3 Purchases
50 Points
Make 3 Purchases
Make 5 Purchases
100 Points
Make 5 Purchases
Make 8 Purchases
200 Points
Make 8 Purchases
Subscribe to Bracelet Club
50 Points
Subscribe to Bracelet Club
VIP Tier Upgrade Points
50 Points
VIP Tier Upgrade Points
Refer a Friend & Earn View referral activity
Refer a friend who makes a purchase and both of you will claim rewards.
They will get
$5 off coupon
You will get
$5 off coupon
Your referral link to share
referrals completed so far
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VIP Status
VIP Tiers
Gain access to exclusive rewards
Member\ \ Spend $0.00 Insider\ \ Spend $100.00 Icon\ \ Spend $200.00
Rewards
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Send Store Credit
Your balance:
Transfer credit to a friend or family member. They'll receive an email or SMS with a link to redeem the credit. The credit will be instantly deducted from your account and refunded to you if not claimed within 30 days.
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